{"product_id":"wella-illumina-color-937-very-light-blonde-gold-brown-60ml","title":"WELLA ILLUMINA COLOR 9\/37 VERY LIGHT BLONDE GOLD BROWN 60ML","description":"\u003cp\u003eCreate Beautiful, Dimensional Color with Illumina ColorAchieve natural, dimensional hair color with up to 100% gray coverage using Illumina Color. Its unique Microlight Technology lets light penetrate the hair, creating a youthful, radiant glow. Plus, the built-in Metal Purifier helps protect hair from potential damage caused by metals during coloring.Features and Benefits\u003c\/p\u003e\n\n\u003cp\u003eUp to 100% Gray Coverage – Delivers luminous, natural-looking results.\u003c\/p\u003e\n\n\u003cp\u003eNatural-Looking Microtones – Mimic natural hair tones for a seamless finish.\u003c\/p\u003e\n\n\u003cp\u003eMicrolight Technology – Protects the cuticle clarity, allowing light to enter and radiate from within.\u003c\/p\u003e\n\n\u003cp\u003eMetal Purifier – Reduces potential damage from metals where color is applied.\u003c\/p\u003e\n\n\u003cp\u003eLightens Up to 3 Levels – Achieve versatile shades with ease.\u003c\/p\u003e\n\n\u003cp\u003eVegan and Cruelty-Free – Committed to no animal testing; Wella is a member of the International Collaboration on Cosmetics Safety.\u003cbr\u003e\nThe Luminosity You’ll LoveDiscover a premium color that’s radiant and luminous in all lighting, giving hair a natural, youthful finish.Usage Instructions\u003c\/p\u003e\n\n\u003cp\u003eFull-Head Application\/Gray Coverage: Mix Illumina Color with Welloxon Perfect Developer in a 1:1 ratio.\u003c\/p\u003e\n\n\u003cp\u003eBlonde Toning: Mix Illumina Color with Welloxon Perfect Pastel Developer in a 1:2 ratio.\u003cbr\u003e\nNote: Not recommended for mixing with Koleston Perfect.Recommended PairingFor best results, mix with Welloxon Perfect.\u003c\/p\u003e","brand":"Hair Stylist Co.","offers":[{"title":"Default Title","offer_id":50854965543206,"sku":"11506","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1527\/9910\/files\/WELLA_20ILLUMINA_20COLOR_209-37_c7c799f2-167f-410d-aaaa-a4497286ef18.jpg?v=1754268260","url":"https:\/\/hairstylistco.com.au\/products\/wella-illumina-color-937-very-light-blonde-gold-brown-60ml","provider":"Hair Stylist Co.","version":"1.0","type":"link"}