{"product_id":"loreal-professionnel-dia-color-635-60g","title":"L'oreal Professionnel Dia Color 6.35 60G","description":"\u003cp\u003eBring back brilliance with L'Oréal Professionnel DIA Color, an alkaline, ammonia-free demi-permanent hair colour designed to deliver true-to-tone results, vibrant shine, and up to 70% grey coverage. Formulated with up to 91% natural origin ingredients and infused with conditioning agents, DIA Color gives hair a glossy, healthy-looking finish—making it the ideal solution for clients seeking low-commitment colour with a natural result.The creamy texture allows for easy mixing, smooth application, and effortless rinsing. Suitable for tone-on-tone colour, first-time colouring, or refreshing lengths, DIA Color is exclusively for professional use and provides 3x more shine* than before.*No ammonia for a pleasant experience**Natural origin ingredients vary by shade: Max 92%, Min 84%**Based on instrumental test vs. previous DIA formulaKey Benefits:\u003cbr\u003e\nNo Ammonia: Gentle on the scalp, no harsh odour\u003cbr\u003e\nUp to 91% Natural Origin Ingredients: Clean, caring formula\u003cbr\u003e\nUp to 70% Grey Coverage: Blends greys naturally\u003cbr\u003e\n3x More Shine*: Leaves hair glossy and vibrant\u003cbr\u003e\nTrue-to-Tone Colour: 100% accurate results\u003cbr\u003e\nCreamy Consistency: Easy to mix, apply, and rinse\u003cbr\u003e\nPerfect for refreshing colour, first-time colouring, and shine services\u003c\/p\u003e","brand":"Hair Stylist Co.","offers":[{"title":"Default Title","offer_id":50855932952870,"sku":"13028","price":24.49,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1527\/9910\/files\/dia_20color_206-35_dbdbfcd5-107c-46c4-a0e3-a32532d9d94d.jpg?v=1754279937","url":"https:\/\/hairstylistco.com.au\/products\/loreal-professionnel-dia-color-635-60g","provider":"Hair Stylist Co.","version":"1.0","type":"link"}