L'oreal Professionnel Dia Color 6.35 60G

Bring back brilliance with L'Oréal Professionnel DIA Color, an alkaline, ammonia-free demi-permanent hair colour designed to deliver true-to-tone results, vibrant shine, and up to 70% grey coverage. Formulated with up to 91% natural origin ingredients and infused with conditioning agents, DIA Color gives hair a glossy, healthy-looking finish—making it the ideal solution for clients seeking low-commitment colour with a natural result.The creamy texture allows for easy mixing, smooth application, and effortless rinsing. Suitable for tone-on-tone colour, first-time colouring, or refreshing lengths, DIA Color is exclusively for professional use and provides 3x more shine* than before.*No ammonia for a pleasant experience**Natural origin ingredients vary by shade: Max 92%, Min 84%**Based on instrumental test vs. previous DIA formulaKey Benefits:
No Ammonia: Gentle on the scalp, no harsh odour
Up to 91% Natural Origin Ingredients: Clean, caring formula
Up to 70% Grey Coverage: Blends greys naturally
3x More Shine*: Leaves hair glossy and vibrant
True-to-Tone Colour: 100% accurate results
Creamy Consistency: Easy to mix, apply, and rinse
Perfect for refreshing colour, first-time colouring, and shine services