L'Oreal Dia Color 8.23 60ml

DescriptionWHAT IT IS: Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. WHAT IT DOES: • Provides up to 70% grey coverage • Enhances hair with 3x more shine*** • Lifts up to 1 level with alkaline technology, with no ammonia* • Adds reflect and dimension for all hair types and textures • Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. DEVELOPER PRO TIPS: You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: • 6-vol. Dia Activateur Developer for soft tone on tone colour deposit • 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance • 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift. SERVICE OPPORTUNITIES: • First reflect and shine for clients new to colour • Refresh hair colour for clients looking for low maintenance colour • Grey coverage up to 70% • Add shine to naturally dull hair *No ammonia, for a pleasant smell **Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84% ***Instrumental test vs. previous formula