{"product_id":"loreal-dia-color-462-60ml","title":"L'Oreal Dia Color 4.62 60ml","description":"L’Oréal Professionnel Dia Color – Ammonia-Free Demi-Permanent Gloss ColorExperience the next level of hair coloring with L’Oréal Professionnel Dia Color, an ammonia-free, alkaline demi-permanent gloss designed to enhance hair vibrancy while maintaining a natural look. Infused with up to 91% natural-origin ingredients, this advanced formula delivers 3x more shine* and up to 70% grey coverage, offering a true-to-tone color experience. With a creamy texture, Dia Color ensures easy mixing, seamless application, and effortless rinsing—making it a go-to choice for professional hair colorists.Key Benefits:\n\nUp to 70% grey coverage for a natural, blended finish.\n\n3x more shine* for luminous, glossy hair.\n\nAmmonia-free formula for a pleasant color experience.\n\nLifts up to 1 level using alkaline technology.\n\nCustomizable results with an extensive, intermixable color palette.\n\nWorks on all hair types and textures, from blondes to brunettes.\nDeveloper Recommendations:For optimal results, use Dia Activateur Developer (mixing ratio 1:1.5):\n\n6 Vol. (1.8%) – Soft tone-on-tone deposit.\n\n9 Vol. (2.7%) – Standard tone-on-tone deposit \u0026amp; color maintenance.\n\n15 Vol. (4.5%) – Intense color deposit \u0026amp; optimal grey blending (up to 1 level of lift).\nIdeal For:\nFirst-time color clients looking for a soft, reflective shine.\nRefreshing faded hair color with a low-maintenance approach.\nGrey blending (up to 70% coverage).\nAdding shine and dimension to naturally dull hair.\nHow to Use:Preparation:\nUse exclusively with Dia Activateur Developers (6, 9, or 15 Vol.).\n\nMix Dia Color cream with the developer (1:1.5 ratio) using a whisk or bottle until smooth.\nApplication:\nWear gloves and avoid metal tools.\n\nFirst-time application: Apply on dry, unwashed hair from roots to ends. Leave for 20 minutes.\n\nTouch-up application: Apply to roots for 15 minutes, then to lengths and ends for 5 minutes.\nRinsing:\nAfter processing, emulsify for a few minutes.\n\nRinse thoroughly until water runs clear.\nFinish with Metal Detox Shampoo for best results.\nKey Ingredients:\n\nShea Butter – Deeply nourishes and conditions hair.\n\nOleic Acid \u0026amp; Oleyl Alcohol – Enhances smoothness and shine.\n\nGlycerin \u0026amp; Propanediol – Hydrates and locks in moisture.\n\nSodium Hyaluronate – Boosts softness and elasticity.","brand":"Hair Stylist Co.","offers":[{"title":"Default Title","offer_id":50854942310694,"sku":"12713","price":24.49,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/1527\/9910\/files\/dia_204-62_619e3cd2-0c4c-4d07-b02f-eaa201a73d67.jpg?v=1754268070","url":"https:\/\/hairstylistco.com.au\/products\/loreal-dia-color-462-60ml","provider":"Hair Stylist Co.","version":"1.0","type":"link"}