American Crew Shaving Skincare Lather Shave Cream 250ml

A silky shaving cream that creates a rich, foamy lather that softens the beard hair for an easy shave. Lather helps keep the beard hair lifted for a close shave, while protecting the skin from irritation and razor burn, leaving skin feeling smooth and hydrated.

Features

• Lathering formula softens and lifts the beard hair for a close, easy shave
• Helps protect skin from irritation and razor burn
• Formulated with ingredients that provide hydration during the shave
• Leaves skin feeling smooth
• Dermatologically tested
• Packaging made from 50% post-consumer recycled materials

American Crew is a landmark in the men's professional grooming industry.

American Crew®, the Official Supplier to Men™, was founded in 1994 creating a market for grooming options made specifically for men. Over 25 years later, the company has developed a comprehensive portfolio of premium products, as well as a legacy steeped in a commitment to the performance that stylists demand and the quality that men trust. From hair and body to shave, skin, and fragrance, the American Crew® brand is dedicated to fulfilling the styling needs of today’s man.

Directions

Ideally, shave after showering while the skin is still warm. Wet your shaving brush with warm water, and pick up product by dipping the brush in the American Crew Lather Shave Cream. Swirl brush vigorously in a shaving bowl to create a rich, thick lather. Apply to face in circular motions, utilizing bristles to lift hair away from the skin. Use a razor to shave with the grain of the hair. Re-apply the shave cream and shave lightly against the grain. Rinse with cool water.

Ingredients

Aqua/Water/Eau,Palmitic Acid, Stearic Acid, Glycerin, Myristic Acid, Triethanolamine, Potassium Hydroxide, Lauric Acid, Caprylyl Glycol, Sodium Hydroxide, Parfum (Fragrance), Phenoxyethanol. F00352.